Excellent marketing initiative promoted by the Swedish Government in order to raise awareness to the artificial ideal-type of beauty followed my thousands of teenagers, who sometimes end up suffering from anorexia and bulimia. Nevertheless, the real question is: Aren’t they (these adolescents) already familiar to the fact that most of the times, 60% of a cover girl’s beauty is washable with soap and water? Or in these case, restyled with a little help of Photoshop? Having this in mind and now looking at the cosmetics & skin care market: If women don’t aspire for “something better” than what they already have, what’s the purpose of Dove’s “real beauty” products? What benefit do they sell?