In bus station, train, shopping district and many other places, you can see those billboards hanging around with hot chick printings. The H&M or the European version of the GAP is developing new billboards and magazine prints which allows you to buy clothing using your cellphone’s camera. It is by using the Semacode bars, the black-and-white patterned boxes. The Semacode bars will be placed on advertisements which carry coded information that bring the shopper to the retailer’s product catalog. Just aim your camera on the Semacode and then you are ready to buy, the purchased items will be charged to your phone bills. So shopping malls now are everywhere.