Besides purchasing drinks or ciggy with your phone, you can get your McMeal paid with your phone in Japan’s McDonald’s. McDonald’s in Japan will introduce a downloadable coupon for Sony Felica-enabled phones in its Japanese restaurants. This new payment application is called Kasazu coupon, which is downloadable to consumer’s phone at the point-of-sale. Consumer then places their phone on a reader to make their payment. McDonald’s will begin the test of the e-coupon in 175 stores and then soon roll it out to the 3,800 outlets in Japan. Most of the Japanese mobile phones are equipped with the Sony Felica Technology, making it even easier to test the concept.
The Kazasu Coupons will allow McDonald to target coupons and campaigns directly to customer’s mobile phones according to their preferences and purchase history