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Msideawins Someone at Microsoft is paying attention to the blogosphere. At least once a month, I get a personalized email from a non-Microsoft address inviting me to write about the company, usually to provide PR for one of their B2B products. This month – success- let’s talk about Microsoft Office Accounting Express 2007!
Even if you don’t keep the books for a small business, there are several interesting things about this release. In a reversal of the usual roles, Microsoft is taking on market leader Intuit’s QuickBooks by offering its product free – take that Google Spreadsheets!
From a strategic point of view, the idea is not only to steal market share at the mom-and-pop end of the spectrum (QuickBooks SimpleStart is $99), but also to drive adoption of the as-yet-unreleased Microsoft Office 2007, which is required for some features. Now that’s more like it!
In conjunction with the release, Strawberry Frog is running the Idea Wins Ultimate Challenge campaign, a nationwide search for the best small business idea. The winner gets $100,000, a year’s lease of a Manhattan storefront, and business software. Get those entries in by the end of January!
Read an editorial review at CNET.
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